Ontraport vs. Keap: Which Marketing Automation Software Is Right for You?
Marketing automation software can help any business streamline their marketing process, improve lead generation, and increase sales. Two popular marketing automation software are Ontraport and Keap. In this post, we'll compare the two to help you decide which software is the best fit for your business.
Features
Ontraport
Ontraport is an all-in-one platform, offering a wide range of features such as:
- CRM
- Email marketing
- Marketing automation
- Landing pages
- E-commerce
- Membership sites
- Analytics
- Sales pipeline
Ontraport's marketing automation feature is robust, with many triggers and actions that you can use to automate your marketing campaigns. It also integrates well with other third-party tools.
Keap
Keap is a platform that offers CRM, sales pipeline, and marketing automation features. Some notable features of Keap include:
- Automated follow-up
- Appointment scheduling
- Invoice management
- Quote creation
- Email marketing
Keap's marketing automation feature is user-friendly and allows you to create automated campaigns that are tailored to your customer's behavior.
Pricing
Ontraport
Ontraport's pricing starts at $79 per month for the basic plan, which includes:
- 1 user
- 1,000 contacts
- Unlimited emails
- CRM
- Marketing automation
- Landing pages
The next pricing plan is the Plus plan, which offers more features and costs $147 per month. There are also higher-priced plans that cater to bigger businesses.
Keap
Keap's pricing starts at $79 per month for the Grow plan, which includes:
- 500 contacts
- 1 user
- Email marketing
- Marketing automation
- Sales pipeline
Keap also offers higher-priced plans that include more features and users.
Integration
Both Ontraport and Keap integrate with a wide range of third-party tools. Some notable integrations include:
- WordPress
- Shopify
- Google Analytics
- Facebook Ads
- Paypal
- Zapier (integrates with many other apps)
Customer Support
Both Ontraport and Keap offer customer support through email, phone, and chat. Keap also offers a knowledge base with helpful articles on how to use their software.
Conclusion
Ontraport and Keap are both great marketing automation software and have unique features that can benefit different businesses. Ontraport is more robust and offers more features, while Keap is user-friendly and has a lower entry-level price. The best option for your company depends on your budget, the features you need for your business and your staff's knowledge of marketing automation tools.
We hope this post has helped you make an informed decision about which marketing automation software to choose. Remember, it's always best to try out a free trial before making a final decision.